"The Best Ad We've Ever Seen'

There's influencer marketing, then there's influencer marketing that spurs 30-minute breakdowns of its effectiveness. Hey, I'm not the one who called it "The Best YouTube Ad We've Ever Seen," but will gladly accept it. We partnered with the "Beast Team" several times after that, reinventing techniques and reaching shoppers in unique ways (even creating "Shopify Mountain")

From when I joined Shop in 2022, we took every opportunity to elevate the scope and scale of each partnership. From reaching #1 on the app store with a single partnership to giving away exclusive Drake sneakers and Glossier merchandise, we evolved with each partnership.

Partnership highlights and examples

• 250,000 app downloads in one day

• Worked with influencers to give away Shop Cash, AOV on Shop Cash giveaways grew 205%

• Launched "Shop app only" products with top beauty brands including Glossier, Jones Road, and Fenty

• Partnered with major musicians (including Drake, Bad Bunny, and more) to release exclusive merchandise.

• Increased Shop GMV by 210% YoY during the Black Friday period via unique partnerships

Geolocated Glossier billboards

We turned a Glossier drop into treasure hunt with shoppable billboards. Using proprietary geo-technology and custom user-flows, we helped Glossier's biggest fans get exclusive products. Read the full story here.

Drake drops, brought to you by Shop

Partnered with Drake to help concert-goers get exclusive sneakers. Full case study here.

• Created a microsite for a Drake x Shop collaboration

The "Shop Wand"

We created a flow where influencers could tap a "Shop Wand" to give their fans Shop Cash with a tap. Creators would hit the streets and give hundreds of dollars in Shop Cash to passerby. Below is a video I wrote and starred in, walking creators through the "Shop Cash" giveaway flow we created.

"Mall" Perfume: April Fools Day

The Shop app is a full mall in your pocket, but better. The only thing missing? That nostalgic mall smell. On April Fools day we created a limited edition perfume that brought you back to 90's mall bliss. View full perfume ad