Partnering with Mr. Beast

There's influencer marketing, then there's influencer marketing that spurs 30-minute breakdowns of its effectiveness. Hey, I'm not the one who called it "The Best YouTube Ad We've Ever Seen," but will gladly accept it.

We partnered with the "Beast Team" several times after that, reinventing techniques and reaching shoppers in unique ways. One video "Ages 1 - 100 Fight For 500 resulted in nearly 500M views, 2x daily Shop app traffic, and launched Shop to the #1 spot in the app store.

We took every opportunity to elevate the scope and scale of each partnership. From reaching #1 on the app store with a single partnership to giving away exclusive Drake sneakers and Glossier merchandise, we evolved with each partnership.

Partnership Highlights:

1. Gained 250,000 app downloads in one day

2. Launched "Shop app only" products with top beauty brands including Glossier, Jones Road, and Fenty

3. Worked with influencers to give away Shop Cash, AOV on Shop Cash giveaways grew 205%

4. Partnered with major musicians like Bad Bunny, Weezer, Drake and more to release exclusive merch

5. Doubled Shop app traffic with one partnership

6. Increased Shop GMV by 210% YoY during the Black Friday period via unique partnerships

Geolocated Glossier billboards

We turned a Glossier drop into treasure hunt with shoppable billboards. Using proprietary geo-technology and custom user-flows, we helped Glossier's biggest fans get exclusive products. Read the full story here.

Drake drops, brought to you by Shop

Partnered with Drake to help concert-goers get exclusive sneakers. Using geo-located tech, fans could scan a QR code to get exclusive merch via Shop. Full case study here.

Weezer Arcade Game

We placed old-school arcade games around Los Angeles where players could win actual prizes via Shop. If a player got past a certain score, a bespoke QR code would flash on screen where they could claim exclusive Weezer mech. View full case study.

The "Shop Wand"

We created a flow where influencers could tap a "Shop Wand" to give their fans Shop Cash with a tap. Creators would hit the streets and give hundreds of dollars in Shop Cash to passerby. Below is a video I wrote and starred in, walking creators through the "Shop Cash" giveaway flow we created.

"Mall" Perfume: April Fools Day

The Shop app is a full mall in your pocket, but better. The only thing missing? That nostalgic mall smell. On April Fools day we created a limited edition perfume that brought you back to 90's mall bliss. We partnered with different creators and actually sold the scent on Shop, which moved us to #8 on the app store that day. View an example creator perfume ad.

• OOH example