Giving Every Purchase a Purpose

I moved to Ireland in 2019 to lead the marketing for Change Donations, a small non-profit tech company. Our team helped charities across Ireland raise funds through digital donations. I managed all communications, design, video production, analytics, website creation, and advertising.

Highlights

• Won Fintech Startup of the Year in 2019

• Increased users by 1400% in one year

• Grew our charity base 187% YoY

• Featured in Wired, Forbes, Notre Dame Magazine, Financial Times, and more

  
  

Website

Websites, landing pages, wireframing, and bank integrations

Product education

Videos, infographics and more to entice and inform users.

Ads and Analysis

I was responsible to crafting, running, and analyzing our advertisements. This required ample testing, UX restructuring, and monitoring. I built our Google Analytics dashboards to track various paid ad and referral campaigns.

Social Media

Created the visuals and curated our social media pages.

Awards and press

Change Donations was the first platform of its kind to utilize the round-up donation method on everyday purchases and was featured in both Wired and Forbes "Hot New Startups," After winning Trinity College Launchbox competition and Google's "Adopt a Startup," we went on to receive Ireland's "Fintech Startup of the Year" in 2019. 

​I was also fortunate enough to be featured in the University of Notre Dame's 2021 "Domer Dozen" – a selection of Notre Dame graduates who continue to make a difference in service, learning, and profession. We were also featured in Notre Dame magazine.

Community outreach and nonprofit highlights