What is Shop?

The Shop app, powered by Shopify, is an integrated shopping experience designed to help merchants reach and retain more mobile customers. You may know Shop as that powerful purple package tracker, but it's much more. As a Senior Content Designer, I crafted content across app copy, emails, ads, explainer videos, UX, social, and more.

Highlights

• Reached #1 on the App store

• Launched Shopify's first rewards program "Shop Cash"

• Increased total Shop GMV by 124% YoY since 2022

• Doubled daily Shop GMV via a single partnership with Mr.Beast

• Enabled over 1,000,000 new merchants to sell on the Shop app

Shop Cash

Launched a new program, Shop Cash, where you can earn, spend and boost rewards on the app. If you have a Shopify store, head to your admin portal to see me explain Shop Cash while having no clue what to do with my hands.

B2C 🤝 B2C

From leading product launches to doubling Shop app GMV with a single partnership, Shop's Content Design team worked to support not just shoppers, but entrepreneurs of all sizes. Shop isn't just your trusted tracking and shopping app, it's also where brands of all sizes can reach an active audience of shoppers. The video below gave merchants a step-by-step process to optimize their Shop Store (prepare to be sick of my voice).

Shop Day // Shop Week

In 2022, we launched the very first “Shop Day” where we worked with brands and creators to gift over $1,000,000 Shop Cash–significantly growing our user base and pushing us ahead of Instagram and TikTok in the app store. That initiative has since grown to "Shop Week," was written up in Forbes, and has become one of our largest GMV moments of the year.

Below is a view into an example flow we created and one set of emails. The "Shop Day" // "Shop Week" would require specific user-flows, CRM, error states, and more for both users and merchants. Specific emails were sent to shoppers based on their brand affinities.

• Buyer-facing emails to promote Shop Day

• Dynamic push notifications with test copy

• Merchant-facing emails to introduce Shop Day and incentivize new customer acquisition tool

Shop Holidays

Throughout the Black Friday and holiday season we would launch special promotions including. I wrote on various comms including email copy, landing pages, one pagers, push notifications, and more. We broke our BFCM emails into multiple touch-points and audiences, and I would craft the language to best fit those instances.

What is Shop

Created a fast-paced social video to entice shoppers to try the Shop app

Shop Pay

Wrote CRM and product content for the world's top converting check out, Shop Pay.

Shopify Editions

Shopify Editions is our biannual showcase of the latest and greatest Shopify has to offer. After launching new Shop products on Shop, I would then introduced these innovations to partners, making sure the value of each release came through clearly and memorably.

A few memorable products we built and highlight include:

• Built a Shop web experience and AI powered shopping assistant

• Integrated buy now, pay later tool called Shop Pay

• Launched a pay-per-sale conversion channel called Shop Campaigns

  • These case studies help show the kind of impact we were able to make.