I'm a content designer & writer who turns complex ideas into engaging content that converts. Lately, I've been building editorial programs for companies at the center of AI.
Where I've been
10+ years across advertising, UX, and editorial taught me one thing: the writing has to earn its place. From Effie-winning campaigns to reaching #1 on the App store, the work must always perform. Now that medium is AI. I build content programs, grow audiences, and write about AI in a way that actually moves people.
Proof I can grow a room
500,000 followers across my socials, built from scratch. 365% blog subscriber growth in 4 months, no brand budget. I know how to strategize, build, and execute ideas that bring people in the door.
Resume
Academic Education
University of Notre Dame –– Bachelor of Business Administration
2020 – 2022
Trinity College Dublin –– MSc. in Digital Marketing Strategy
2019 – 2021
Non-Formal Education
Google Ads - UX Certification Program
March – June 2021
Level Up Figma – Course Certification
October 2024 – December 2024
Adv. Midjourney Prompting - Course Certification
January – June 2022
Experience
Fin AI – Managing Editor
2025 – 2026
Shopify - Senior Content Designer
2022 – 2025
Change Donations – Head of Marketing
2019 – 2022
Trinity College Dublin – Adjunct Professor
2020 – 2022
Ogilvy & Mather – Senior Writer
2015 – 2019
Awards
Judge - American Advertising Awards
2025
Startup of the Year – Issued by Enterprise Ireland
2020
Effie Award – Modelo
2017
ARC Creativity Award – Modelo
2016
Effie Award – CDW
2016














