I'm a content designer & writer who turns complex ideas into engaging content that converts. Lately, I've been building editorial programs for companies at the center of AI.


Where I've been
10+ years across advertising, UX, and editorial taught me one thing: the writing has to earn its place. From Effie-winning campaigns to reaching #1 on the App store, the work must always perform. Now that medium is AI. I build content programs, grow audiences, and write about AI in a way that actually moves people.


Proof I can grow a room
500,000 followers across my socials, built from scratch. 365% blog subscriber growth in 4 months, no brand budget. I know how to strategize, build, and execute ideas that bring people in the door.

Resume

Academic Education

University of Notre Dame –– Bachelor of Business Administration

2020 – 2022

Trinity College Dublin –– MSc. in Digital Marketing Strategy

2019 – 2021

Non-Formal Education

Google Ads - UX Certification Program

March – June 2021

Level Up Figma – Course Certification

October 2024 – December 2024

Adv. Midjourney Prompting - Course Certification

January – June 2022

Experience

Fin AI – Managing Editor

2025 – 2026

Shopify - Senior Content Designer

2022 – 2025

Change Donations – Head of Marketing

2019 – 2022

Trinity College Dublin – Adjunct Professor

2020 – 2022

Ogilvy & Mather – Senior Writer

2015 – 2019

Awards

Judge - American Advertising Awards

2025

Startup of the Year – Issued by Enterprise Ireland

2020

Effie Award – Modelo

2017

ARC Creativity Award – Modelo

2016

Effie Award – CDW

2016

Clients

Framer

Shopify

Framer

Change Donations

HTML5

Modelo

HTML5
figma

Cisco

figma

CDW

Planters

Grainger

Olive Garden

CommonGround

Want to work together?

Want to work together?

Want to work together?