Category:
Content Design
Client:
Shopify
Shop Campaigns
Problem: Merchants needed a seamless, scalable way to reach more shoppers
Solution: An acquisition channel where merchants control the costs and scale in seconds
Shop Campaigns amplifies the voice of merchants on Shop to help them convert new customers. Where most acquisition channels charge for reach, Shop Campaigns only charged when merchants converted a customer at an acquisition cost they chose. A few TLDR highlights before we get into it.
Highlights
Helped merchants acquire over 1 million new customers in its inaugural year
Implemented real-time Shop Campaign results into our merchant-facing emails and updates
Drove an average of 24% new customer growth
But educating our merchants required several touch-points including:
Explainer videos
Several videos, short-form and long-form, were created to better inform our merchants.
Websites and help pages
Several microsites and help brought clarity.
Emails, push notifications, and homecards
These comms introduced new merchants to the product and provided real-time results for existing users.
Blogs, case studies, and more
A series of blogs, case studies, and announcements in Shopify Editions created more buzz around Shop Campaigns.
Results
In its first year, Shop Campaigns helped brands gain over 1,000,000 new customers. That figure has grown exponentially as Shop Campaigns continues to evolve with new, improved features.
Shop Campaign merchant highlights
Thrive Causemetics increased sales by 13x
Olukai increased average order value by 12% in less than a month
Caraway has driven millions in revenue at a consistent acquisition cost
Makari De Suisse not only boosted revenue 2.6x, but also increased return customers 4x
