IT Orchestration by CDW

The breadth of CDW's resources, tools, and partnerships is longer than the uptime record on a well-tuned Cisco Nexus core (pause for laughter). From installing hyperconverged infrastructures to streamlining retail tech, CDW connects partners with over 250,000 products. So how do you distill all these digital applications into one idea: IT Orchestration.

Across TV, print, radio, and digital, we turned complex systems into tangible solutions.

TV

Print

Out-of-home

We took IT orchestration to the streets with tailored, real-time messaging. When the Chicago Cubs rallied from a 3–1 deficit, our Wrigley Field billboard seized the moment perfectly.

Additional out-of-home, print, and social included at the bottom of the page

Digital video content

From Verizon mobility management to HP printer security, CDW's range of partnerships knows no bounds. We would write and work with an in-house production team to shoot in order to put out one partnership short per week.

Long-form content

Copywriting isn't just bringing lucidity to capitalism, it's also about distilling pages and pages of technical information into short, albeit dense, partnership enablement videos.

We would also interview CDW experts to break down the benefits and implementation process of a particular partner tool. These partners included Samsung, Cisco, IBM, Lenovo, HP and more.

Newsletters and infographics

Each week I would write a newsletter featuring the latest CDW product information and tech updates

View more CDW work below. Tap to enlarge.