Mr. IPA-Nut with Planters

Challenge: Planters wanted a campaign to pair with their nostalgic nuts

Solution: We took it a step further and brewed an IPA with peanuts, turning their snack into a beer that sold out in 16 hours

Nothing goes together like peanuts and beer. From working with the brewery and designing the can to crafting Mr.Peanut's first ever beer campaign, we created a quality beer that's buzzworthy.