Category:
Advertising
Client:
Grainger
Grainger is a Fortune 500 company that supplies over a million industrial products, including safety equipment, power tools, cleaning supplies, and office essentials. I was responsible for writing B2B and B2C content Across TV, radio, print, and digital.
Radio
Three additional 00:30 radio spots below. We somehow snuck in a line that the "Grainger Man" is "definitely not scared of vampires, werewolves, and children." Classic MRO and supplies stuff.
After years of writing and recording radio spots with that classic Grainger gruff tone, you can have a little fun and turn SAFETY into a patented Grainger acronym.
Grainger Working Better
Solar powered beer
Native plants
Microsite can be found here. More info.




